It is a very old tradition of kings to surround themselves with advisors that basically agree with the royal line. (actually not quite as clear cut as that: King Canute bade the tide go back to show his court he was not omnipotent! It's possible he created the fad for beach bathing in the process)
Novel
Reality
Google ads try to emulate this tendency by analysing search strings, site contents, and applying a bit of Bayesian Math to com up with relevant items. How effective it is you can judge from the top of the site's pages!
References
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